We design with intention—celebrating every shape, size, and story through elevated swimwear. Our pieces move beyond beauty standards to simply feel good & look good.
Our Mission: Challenge Beauty Standards
The swimwear industry often gestures toward inclusivity, yet still centers a narrow ideal—segmenting by size or showcasing only one kind of body. At Asena, we’re reshaping that narrative. Our designs are made to be worn by all, and we reflect that by featuring a diverse range of body types. With thoughtful fits and elevated style, we aim to move beauty forward—celebrating real bodies through timeless, high-quality swimwear.
Amber Doğar's Vision
Asena was founded by Amber Doğar in March 2024 with a mission to bring true inclusivity to the swimwear industry. Frustrated by the lack of body diversity in mainstream brands, Amber set out to create a label that empowers all women to feel confident in how they look and what they wear. More than just fashion, Asena reflects her vision of a supportive, empowering community—where women are seen, celebrated, and uplifted. At its core, the brand is a statement: every body deserves to be represented, and every woman deserves to feel powerful in her skin.
Inclusive Sizing & Quality
Asena sets itself apart with inclusive designs and a commitment to exceptional craftsmanship. With operations in Canada and Türkiye, we emphasize quality at every stage—from thoughtful design to meticulous production. Our pieces reflect global standards, combining premium materials, technical precision, and timeless style to create swimwear that feels as good as it looks.
Our Culture: Empowerment at our Core
Asena’s commitment to women’s empowerment extends beyond our products and is central to our corporate identity. Our all-female team, covering areas from design to manufacturing and distribution, embodies this commitment. This setup underscores Asena’s wider mission and cultural values, showcasing our dedication to advancing gender equality and empowerment throughout our business operations.
asena
A Symbol of Strength
Rooted in Turkish mythology, Asena means “She-Wolf”—a symbol of strength, confidence, and leadership. More than a name, it reflects the spirit of our brand: bold, intentional, and empowering. Every piece we create is designed to embody that same energy—helping women feel powerful, confident, and entirely themselves.
